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About Us

A career pivot took me from a job with a high-profile fashion designer to being a marketing executive for B2B SaaS companies. The growth stories I've been a part of have been amazing and are surpassed only by the life experiences they've provided me. 


Launching two tech unicorns was one of the most rewarding parts of my career. Helping them grow from unknown to known as category leaders inspired me to do the same for other startups. With startup funding at an all-time high, startup founders and CEOs need even more help to differentiate themselves in the market.


Why the name TOSCA X?


Tosca comes from the name of an opera. She is bold, quick to act, memorable, a great blend of character and flair. Tosca is unique and compelling due to her elegant and fearless nature. She won't judge people. 


X is simple. We care deeply about our values and are committed to doing our part to help build Diverse, Equitable, and Inclusive businesses. That's why we deliver at the intersection of B2B and DEI.

Lara Shackelford

CEO and Founder

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