About Us

A career pivot took Lara Shackelford from a job with a high-profile fashion designer to being a Chief Marketing Officer for B2B SaaS companies. 

Lara harnesses her experience at the world's most iconic technology companies, Oracle, Microsoft, and Intel, combined with her experience at hyper-growth startups, to fearlessly deliver results others would think unachievable. Launching two tech unicorns was one of the most rewarding parts of her career. Helping them grow from unknown to known category leaders inspired her to do the same for other organizations.

We care deeply about our values and are committed to doing our part to help build Diverse, Equitable, and Inclusive businesses. That's why we deliver at the intersection of B2B and DEI.