B2B Marketing Capabilities
Strategic Narrative
"The mistake leaders make is thinking the Story is about marketing. No, the Story is the strategy." - Ben Horowitz
Product Marketing
Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. All at the same time.
Brand Management
Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.
Content Marketing
Content Market creates valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Customer Journey Mapping
Customer journey mapping is the process of figuring out the best way to interact with customers at each stage of a customer's journey in order to continue moving them through the sales funnel.
Demand Generation
Demand Marketing 1) orchestrates customer engagement and 2) provides lift to pipelines. It is a strategic component of a company’s overall go-to-market motion — complementary to and collaborative with a company’s sales and channel organizations.
Field and Partner Marketing
Field and Partner Marketing refers to activities executed in the Field and/or with Partners. These activities include anything that involves face-to-face contact with potential buyers such as street promotions, experiential marketing, pop-ups, billboard ads, flyers, and more.
Account-Based Marketing
Account-Based Marketing is a collaborative endeavor between Sales and Marketing. Shifting the focus to customer accounts, rather than individuals, bridges the gap by focusing everyone on a list of target companies, based on your Ideal Customer Profile (ICP).